I am pursuing this exploration not simply as an academic exercise, but in an attempt to deepen understanding of the Rollright Stones as a culturally significant place, an understanding which is integral to formulating appropriate conservation strategies (Thackray, 1999: 20). By developing a holistic understanding of how a place is meaningful to people, an understanding which necessarily must examine how ideas of the place have developed through time, a suitable heritage strategy can be developed which takes into account all systems of meaning.